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Recenzje produktu: Taboola

4,4 (50)

Informacje o produkcie: Taboola

Rozwiązanie reklamy natywnej i odkrywania oparte na chmurze, zaprojektowane w celu generowania ruchu, monetyzacji treści i zwiększania zaangażowania widowni.

Dowiedz się więcej na temat produktu: Taboola

Zalety:

Since we started using the new Maximize Conversions solutions, we’ve seen a dramatic increase in results. Taboola is now one of our top-performing channels for driving cost-efficient traffic.

Wady:

The UI is not pretty to look at, navigating can be difficult.

Oceny produktu: Taboola

Średni wynik

Łatwość użytkowania
4,4
Obsługa klienta
4,4
Funkcje
4,4
Warte swojej ceny
4,3

Prawdopodobieństwo polecenia

8,6/ 10

Taboola ma ogólną ocenę 4,4 na 5 w oparciu o recenzje użytkowników na Capterra w liczbie: 50.

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Filtruj recenzje (50)

Mont
Mont
Digital Marketing Consultant w kraju: USA
Zweryfikowany użytkownik LinkedIn
Marketing i reklama, Pracownicy: 2–10
Wykorzystano oprogramowanie w następującym celu: ponad 2 lata
Źródło recenzenta

The best native traffic partner

5,0 5 miesięcy temu

Komentarze: Excellent. I've been using Taboola for 10+ years and it's my go-to native advertising platform.

Zalety:

Easy to use interface, full insight into sources, excellent UTM support. Real traffic.

Wady:

The max conversion setting could use more work. Google and Facebook have better algorithms, imo, but higher CPC.

Eleni
Client relationship director w kraju: Australia
Księgowość, Pracownicy: 2–10
Wykorzystano oprogramowanie w następującym celu: 6–12 miesięcy
Źródło recenzenta

Taboola is a game changer compared to other display products!

5,0 5 miesięcy temu

Komentarze: Excellent! Loving our new team & [sensitive content hidden] always steps in when we need it.

Zalety:

Taboola is the best native offering around, also compared to programmatic buys/display you see a lot more engagement & also the guaranteed CPC’s or CPCV’s are GAME CHANGING! Also it’s not normal in my opinion that you can expect hardcore leads/sales from a display type product but you actually get it with Taboola!

Wady:

Whilst the platform is amazing & the team is great, I find when I ask for examples in a category the creative of this is a little lacking compared with other providers (e.g. seeing other clients in a category with ads in the platform live for case stidies etc). But once live, its excellent!

Etem
Media buying w kraju: Niemcy
E-Learning, Samozatrudnienie
Wykorzystano oprogramowanie w następującym celu: Bezpłatna wersja próbna
Źródło recenzenta

For Advertiser something different

5,0 w zeszłym miesiącu Nowy

Komentarze: Taboola is still one of my Favorite platforms to work ok

Zalety:

-Great For Scaling forward -Different Ad Platform new things to learn

Wady:

-Takes a litte to long the Algorithm is not quite fast as metas

Greg
Marketing Lead w kraju: USA
Usługi finansowe, Pracownicy: 5 001–10 000
Wykorzystano oprogramowanie w następującym celu: ponad 2 lata
Źródło recenzenta

Greg's review - 5 stars

3,0 11 miesięcy temu

Komentarze: Overall it has been great compared to other marketing partners I work with. The account team at Taboola is really great to work with. I cant say enough about that. Additionally, the Yahoo transition has been a huge success for us. yahoo was incredibly difficult to work with, their team was horrible, and their DSP was a hot mess. Now that we can access our Yahoo campaigns in Taboola, our performance has sky rocketed and our lives are much easier.

Zalety:

Easy to use, with complete transparency. Thats all I have to say about that.

Wady:

There are a lot of bugs in the UI. Thats all I have to say about that

Randy
Executive Business Consultant w kraju: USA
Usługi finansowe, Pracownicy: 51–200
Wykorzystano oprogramowanie w następującym celu: 1–5 miesięcy
Źródło recenzenta

Allow Taboola to do ALL of the Heavy Lifting

5,0 w zeszłym roku

Komentarze: From the moment we established our account, it has been a Blessing. The Artificial Intelligence (AI) aspect informed us that we would have a better chance of not having our "Ad Copy" truncated on particular Ad Partners if we kept our heading at 60 or below. The AI feature reworded out Headline to an even more powerful message. Our goal is the "Accomplish the Mission" and Taboola is assisting us with our Goal.

Zalety:

The Ease of Use, The Customer Care Agents, The Affordable Pricing.

Wady:

We have not experienced any challenges. We are 100% happy with our decision to utilize all of the robust features of Taboola.

Ryan
Director of Paid Media w kraju: USA
Marketing i reklama, Pracownicy: 11–50
Wykorzystano oprogramowanie w następującym celu: 1–5 miesięcy
Źródło recenzenta

Great Platform for Native Advertising

4,0 11 miesięcy temu

Komentarze: Overall, we are extremely pleased with how many leads Taboola had provided our client.

Zalety:

I like the customer service and ability to get started quickly. We were former Yahoo DSP customers, and Taboola treated us like we had been customers for years.

Wady:

The reporting features could be improved greatly, taking learnings from other DSPs.

Ed
Ed
Senior Campaign Manager w kraju: USA
Zweryfikowany użytkownik LinkedIn
Marketing i reklama, Pracownicy: 201–500
Wykorzystano oprogramowanie w następującym celu: ponad 2 lata
Źródło recenzenta

Taboola is an incredible publisher partner in helping us amplify branded content

5,0 7 miesięcy temu

Zalety:

Taboola has been a reliable partner for The Seattle Times Media Solutions, consistently delivering efficient traffic to our branded content campaigns. Since we started using the new Maximize Conversions solutions, we’ve seen a dramatic increase in results. Taboola is now one of our top-performing channels for driving cost-efficient traffic.

Wady:

We have never had a negative experience with Taboola

Sheldon
Marketing Director w kraju: Kanada
Motoryzacja, Pracownicy: 11–50
Wykorzystano oprogramowanie w następującym celu: 1–5 miesięcy
Źródło recenzenta

My First Experience With Taboola

5,0 8 miesięcy temu

Zalety:

I found the Taboola setup quick and simple, the get to know product guide functions almost like a wizard with next steps delivered to the in-app messaging platform - If you follow the prompts you can't make a mistake, this was especially helpful as a first time user of the platform running special category ads.

Wady:

I'd love to see Taboola expand it's placement reach to compete more directly with Google or to gain placement in very niche but busy platforms like Reddit (Yes, I know Reddit has their own ad platform but it was the first one that came to mind)

Zweryfikowany recenzent
Zweryfikowany użytkownik LinkedIn
Usługi informacyjne, Pracownicy: 11–50
Wykorzystano oprogramowanie w następującym celu: ponad 2 lata
Źródło recenzenta

Taboola are champions of Native advertising to date

4,0 8 miesięcy temu

Komentarze: A fantastic experience. Taboola are the leaders in native ad technology and deployment.

Zalety:

The platform is incredibly easy to use, with great ad formats and support from the onshore team. They are proactive in their suggestions and are very hands-on with us as an agency.

Wady:

Sometimes, reporting from a post view perspective can be limited. The inventory, while strong, is not often too unique to Taboola as a provider.

Phattarapol
Phattarapol
Group Digital Marketing Manager w kraju: Tajlandia
Zweryfikowany użytkownik LinkedIn
Gościnność, Pracownicy: 501–1 000
Wykorzystano oprogramowanie w następującym celu: 6–12 miesięcy
Źródło recenzenta

Drive More Awareness Right Target

4,0 8 miesięcy temu

Zalety:

Ads placement to reach the right target all segments

Wady:

confused to set up first time and dashboard

Kamil
Senior programmatic media manager w kraju: Polska
Media internetowe, Pracownicy: 11–50
Wykorzystano oprogramowanie w następującym celu: ponad 2 lata
Źródło recenzenta

Senior programmatic manager

5,0 5 miesięcy temu

Komentarze: Since 6 years I am running native campaigns. The contact with support is always very good

Zalety:

Simply dashboard, fast support, good contact

Wady:

Dashboard is very slow sometimes, could be faster

ELias
Founder w kraju: Izrael
Internet, Pracownicy: 11–50
Wykorzystano oprogramowanie w następującym celu: ponad 2 lata
Źródło recenzenta

Great source with scale

5,0 8 miesięcy temu

Zalety:

scale, measurability, variety. Taboola and partners are doing a good job at increasing the reach

Wady:

Would love to have a bit more control on the placements. Taboola should give their own UI/API priority over the exchange when bidding for a placement to avoid mixing traffic with our sources and devaluing the offering

Eitan
Director of Content Distribution w kraju: Izrael
Usługi finansowe, Pracownicy: 201–500
Wykorzystano oprogramowanie w następującym celu: ponad 2 lata
Źródło recenzenta

Taboola great advertising product

5,0 8 miesięcy temu

Komentarze: Very positive experience getting good results and scaling out business

Zalety:

Huge inventory, Great conversions, good policy system

Wady:

Slow UI compared to similar products, improved a little bit since moving to the new UI

Husain
Director w kraju: Indie
Środki masowego przekazu, Pracownicy: 2–10
Wykorzystano oprogramowanie w następującym celu: ponad 2 lata
Źródło recenzenta

Best Native platform I have used till now.

5,0 8 miesięcy temu

Zalety:

Multiple number of sites & huge amount of traffic for every country.

Wady:

Sometimes interface being slow or stuck.

Corinna
Managing Director w kraju: Niemcy
Marketing i reklama, Pracownicy: 51–200
Wykorzystano oprogramowanie w następującym celu: ponad 2 lata
Źródło recenzenta

Valuable partner and innovative platform for performance marketers

5,0 w zeszłym roku

Zalety:

Fast pacing company that keeps a pulse on customer needs to have continous improvement on their product landscape. We highly value this long term partnership that offers us great technology combined with personal connection on key challenges.

Wady:

With the large publisher list comes a challenge to filter for the best value options. Facilitating user's options to handle this aspect on his side (without depending on support) and sharing further insights on the publishers KPIs/availability would increase the speed of optimization.

Mae
Brand Media Manager w kraju: USA
Sprzedaż detaliczna, Pracownicy: 5 001–10 000
Wykorzystano oprogramowanie w następującym celu: 6–12 miesięcy
Źródło recenzenta

One of Kind

5,0 5 miesięcy temu

Komentarze: My overall experience has been great! Great communication with the representative that was assigned to my account. A company that stays on t op of making adjustments and optimizations were needed within a campaign. The overall campaigns I have ran in the past have produce great results!

Zalety:

The overall experience of the service. From setting up campaigns, making optimizations, to being able to adjust to the brand. Overall great communication..

Wady:

There is not a lot I dislike about Taboola since using their services for display campaigns.

Mohammed Ali
Senior Manager w kraju: Indie
Marketing i reklama, Pracownicy: 51–200
Wykorzystano oprogramowanie w następującym celu: 6–12 miesięcy
Źródło recenzenta

Taboolateral

3,0 11 miesięcy temu

Komentarze: Currently still experimenting and hopeful that Taboola would improve their conversion tracking set up.

Zalety:

Taboola is a good platform for sourcing transparent traffic for native campaigns/ads

Wady:

Conversion tracking is complicated especially while running campaigns for well known advertisers/affiliates. Taboola can simplify conversion tracking similar to 3rd party trackers like Clickflare, etc

Lucas
Especialista em Marketing w kraju: Brazylia
Technologia i usługi informacyjne, Pracownicy: 201–500
Wykorzystano oprogramowanie w następującym celu: ponad 1 rok
Źródło recenzenta

Atendimento excelente, e baixo custo de atração.

5,0 4 miesiące temu

Komentarze: muito bom otimo atendimento, e traz bastante pessoas para dentro do site a um custo baixo

Zalety:

Atendimento, e o baixo custo par atração de publico

Wady:

acho que a assertividade dos resultados.

Jos
Founder and Managing Director w kraju: Holandia
Marketing i reklama, Pracownicy: 11–50
Wykorzystano oprogramowanie w następującym celu: ponad 2 lata
Źródło recenzenta

Significant success working with Taboola and Maximize Conversions bidding strategy

5,0 w zeszłym roku

Zalety:

We achieved significant success with Taboola by collaborating closely with their product team before launching a new bidding strategy. By implementing the automated approach of Maximize Conversions, we not only saved valuable time and effort but also expanded our reach to previously untapped inventory, showcasing our success in terms of improved efficiency and increased profitability.

Wady:

Testing ads can be expensive due to expedited learning on newly uploaded creatives.

Rishi
Owner w kraju: Kanada
Marketing i reklama, Pracownicy: 2–10
Wykorzystano oprogramowanie w następującym celu: 6–12 miesięcy
Źródło recenzenta

Easy to use and effective

5,0 8 miesięcy temu

Komentarze: It’s been a good experience with measurable insights.

Zalety:

The account manager relationship is valuable and we always have someone to address issues.

Wady:

Like most content marketing, there’s a learning curve. This is not a comment specific to Taboola.

Zweryfikowany recenzent
Zweryfikowany użytkownik LinkedIn
Marketing i reklama, Pracownicy: 2–10
Wykorzystano oprogramowanie w następującym celu: ponad 2 lata
Źródło recenzenta

4 years and counting!

5,0 w zeszłym roku

Zalety:

They don't try to dress up the campaign setup or optimization as something it isn't, there's no multiple pages with 4 settings BS - just one page of campaign settings, one page for the ads, and it's very functional. Very easy to check for mistakes. Of course they provide quality traffic, and the price ranges are also quite good.

Wady:

Sometimes the servers are overloaded, or we have other issues that cause breaks in our day, but that's fine, we can grab a coffee and do something else for a while. Support can be a bit hard to communicate with, there's usually more back and forth to confirm everything twice, but they are trying to be safe I guess.

Arya
Group Head w kraju: Indie
Media internetowe, Pracownicy: 10 000+
Wykorzystano oprogramowanie w następującym celu: ponad 1 rok
Źródło recenzenta

Taboola Appreciation

5,0 5 miesięcy temu

Zalety:

The servicing team is just beyond proactive! they take ownership and have good knowledge about the platforms making it very easier to sell and execute campaigns.

Wady:

Taboola is the perfect SSP platform working like a huge clock that never loses time, it is performance focused and cost effective and till date we have not received any complaints on the same.

Elaine
Analista de Mídia w kraju: Brazylia
Marketing i reklama, Pracownicy: 11–50
Wykorzystano oprogramowanie w następującym celu: ponad 1 rok
Źródło recenzenta

ótima plataforma

5,0 5 miesięcy temu

Zalety:

Atendimento ótimo e plataforma muito intuitiva Atende as necessidades do cliente

Wady:

não tenho nada específico até o momento.

Sungjun
Performance Marketing Manager w kraju: Korea Południowa
Marketing i reklama, Pracownicy: 11–50
Wykorzystano oprogramowanie w następującym celu: 1–5 miesięcy
Źródło recenzenta

Taboola User Comments

4,0 11 miesięcy temu

Zalety:

Disclosing the exposed advertising page transparently, The function of targeting and detargeting the exposed advertisement is the best.

Wady:

There was a lack of some expected features. 1) I was hoping to check several events, but I can check only one conversion event 2) I can't check the data on the ads or campaigns by day

Yuri
head os growth and media w kraju: Brazylia
Marketing i reklama, Pracownicy: 51–200
Wykorzystano oprogramowanie w następującym celu: ponad 1 rok
Źródło recenzenta

Review by Yuri Campos igaming

4,0 8 miesięcy temu

Zalety:

The account management and middle term results

Wady:

Whatsapp communication methods, i prefer slack and email