Recenzje produktu: Bloomreach

Exponea

Komentarze: With Exponea we are able to introduce to our customer their each individual consumer with its unique digital behavior, explore the real performance of Marketing Campaigns investments and use Automation to understand and drive unexplored sales potential. Using various analytical functions (segmentation, attribution, funnels and retention analysis) we are able to understand "what is happening in real time" and what needs to be done trough communication channels (SMS, email, layers…) to improve the sales performance for our customer.

Finally a CDP without a rival | Excelent.

Zalety:

Bloomreach is able to do almost everything what we need in our CDP system. His competitors are very complicated to set up and to operate without knowledge. We are also able to use Bloomreach throughout company from call centrum to our board management. As for data collecting/reporting or for better customer care. There is big advantage that we can also use it for marketing. Incredible tool and easy to operate.

Wady:

I would like to know more about specific roadmap. If I miss something on the platform, I would like to suggest change and be informed if this change would be implemented within roadmap in next app release. But it is minority according to the fact what could Bloomreach do for us in case of SaaS.

I am a user who works in Hippo daily.

Zalety:

I enjoy the ease of use that Hippo offers. Prior to my current position I had never used a CMS before and I picked up Hippo within a week. I also appreciate the dedicated customer service that we have received so far.

Wady:

We are currently using Hippo 10 and we have a constant problem with the CMS freezing. In addition, this version of the program seems pretty limited in terms of templates.

Bloomreach - a fantastic CRM tool that'll improve your marketing comms strategey

Komentarze: Very positive experience with the tool, it has allowed us to serve the right message to the right user at the right time through the automations tool. It has also opened up alternative channels which previously required our engineering team to build - such as in-app messages and web pop ups.

Zalety:

The automation system allows you to quickly and visibility build complicated automations quickly.

Wady:

There can be a steep learning curve when first using the tool, there is a very helpful help centre however sometimes the answers to issues aren't clear or easy to find.

Incredibly powerful software, great design, great support

Zalety:

It is an incredibly well-designed and well-featured software. The scenario builder concept is brilliant and much of the user interfaces were accessible and not terribly daunting despite how feature-rich the software is. Their support team and account managers who we worked with were all fabulous, responsive, and knowledgable.

Wady:

Exponea is constantly developing and growing, which is great, but a con that comes with that is that some of the newer features would have kinks that needed to be worked out. However, they are always responsive to troubleshooting and putting in updates when needed. Just part of the territory of being on the cutting edge.

Excellent, easy to use CDP

Komentarze: Love the platform

Zalety:

The dashboard is easy to use and full of features

Wady:

Sometimes the reporting section can be confusing but practice makes perfect

Powerful solution for every company

Zalety:

Campaign management Prediction module Ability to seamlessly integrate with other APIs Survey analytics

Wady:

Reporting and analytics are a bit tough. One has to take an Advance course in order to have a deeper understanding of using metrics, aggregates and jinjas in everyday work.

Exponea

Komentarze: I am satisfied with this tool. It has many great feature (some of them we for now do not use but I believe we will integrate it soon and start using it)

Zalety:

I use it daily. Mostly for analytical and reporting purposes. You can import data from many sources (brick-and-mortar branches, call centre, mobile app). We can approach the data directly through Google Big query with Power BI. Exponea has also Funnels, Flows where we can see the data in a graphic way and use it for example in Dashboard for a quick look. Also we use it for sending automated & customised emails, creating weblayers which customise the website for particular users, integration with advertising systems Google Ads and Facebook ads.

Wady:

I encounter only one small issue and that is reporting abilities in Exponea interface (for example row limit 10 000 for the report or limited options for data visualisation)

All-in-one (almost) marketing platform

Zalety:

It's fairly easy to use. Offers a wide range of features, making some apps we've used before redundant.

Wady:

I feel that adding lots of new features is making the suite too complex for some use cases. Also, the pricing is now quite steep.

Data driven heaven

Komentarze: We run a service helping users find the best loan for their particular situation. Recently, we were looking for analytics and marketing automation tools to help us improve our performance. Initially we wanted to use different solutions as we used various analytical functions (segmentation, attribution, funnels and retention analysis), and planned to automate communication across several channels (SMS, email, banners…). In the end, we were positively surprised to find out that a single solution, Exponea, managed to fully satisfy both these needs.

Zalety:

+ all in one solution + great support + 100% accuracy of data

Wady:

- be careful during integration part (if integrated badly your data will make no sense)

HIPPO at LIONS

Komentarze: I have been using HIPPO for close to 5 years now and am very pleased with the product. The use and versatility of the software is amazing. I have used many other products in the past but none can compare with HIPPO given the relative low cost of the product, and second to none customer support.

Zalety:

Ease of use, and features

Wady:

Sometimes difficult to edit changes

Incredibly helpful!

Komentarze: Exponea is immensely useful for helping us with segmentation, analysis of our own data and overall marketing performance optimization in the company. Huge help with most campaigns and guys are really helpful with their professional and humanly approach. Highly recommended!

Zalety:

-easy integration -segmentations based on whatever you specify -e-mail service direct integration -custom scenarios and campaigns -advanced analytics of sales funnel based on occams razor -if integrated intelligently, not blocked by tracker blockers

Wady:

-UI still in evolution process -mobile version (but 99% of time, you do not do analytics on your mobile :))

Exponea helps in increasing effectivity of Telco operator's campaigns

Komentarze: We have used Exponea for effectivity increase of campaigns for a leading Telco operator. In this exact case, we appreciated mainly its incredible flexibility. That is built on an autonomous, immediate entry into the system of our client's website, without intervention of their web administrator. That was the only way we could reverse negative trends in their media curve. Waiting for administrators would cause fatal delays in each of their campaigns. This real-time change option, as well as real-time analytics of Exponea, which allow us to adjust campaigns several times a day, have resulted in a clear increase in ROI for this particular client.

Terrible user experience

Komentarze: Hippo was extremely difficult to implement and to do anything an ordinary CMS would do, you basically have to build new components, which is a difficult and counter intuitive process. It takes way longer to do ANYTHING and EVERYTHING in Hippo than it would in a normal CMS. Hippo is definitely not designed for the user, but rather for developers.

Zalety:

Nothing at all

Wady:

Absolutely everything

Great product & Great people. Fully Recommend.

Komentarze: Our key business challenge was to optimize our "Keep rate" - i.e. number of users that keep the app installed (and ideally use it). There were 2 challenges
1. You don't know, when a user uninstalled the app
2. We have tens of millions of users and it's difficult to dig out insights We have tried several world class companies, but all have failed, most because they were not able to work with such a huge user base. Exponea is the only company that we know of that could solve the problem. They implemented a system for triggered silent push notifications and flagged all users were there was no response for 14 days as "dead". Then we ran a machine learning prediction algorithm that tested over 20k combinations of attributes to arrive at key drivers of churn. These insights have completely redefined our product roadmap and helped us focus on the most important points in the customer journey.

Exponea saved us a lot of money and helped us win two Effie awards

Komentarze: We have used Exponea's tool and consulting support for the now famous Fofola campaign, which has won two Gold Effie Awards for communication effectiveness. Exponea gave us a number of media insights. For example, after analyzing Facebook and YouTube traffic to the campaign website, we realized that while both had similar costs, the people coming from YouTube spent more time and were more active on our website. We changed our media planning and the campaign became more effective. Pros: Easy integration and we didn't need in-house analytics specialists. Exponea consultants gave us insights and helped us to implement them. Cons: It will be great to have powerpoint-ready exports of the results for marketing departments.

Mailing

Zalety:

Great options Very customizable Great design

Wady:

Not easy to use You have to learn a lot about it Crashes sometimes Not working as imagined Every time

Mixpanel on stereoids

Komentarze: so we have been using MP for some time, and its ok, but the listed pros will answer your questions more.
their support is amazing, we have received help every time we asked in minutes, they have even implemented on the fly stuff we have needed. *Cons:
- no migration from Mixpanel
- few automatic properties are missing, but its not a big deal *Pros:
- they have a drill down and it is awesome
- overview and filter of funnels
- reports, more flexible, better overview
- much much better filtering options
- more generic possibilities
- suggestions for implementation
- automatic start - stop session is great
- their support rocks!!! You want to try it out ;)

Average software

Komentarze: I've been using Hippo for about a year now and some parts of it are easy to use and others are more difficult. After we had components added, it accomplished more.

Wady:

Images are a hassle.

Amazing automation tool.

Komentarze: We run a service helping users find the best loan for their particular situation. Recently, we were looking for analytics and marketing automation tools to help us improve our performance. Initially we wanted to use different solutions as we used various analytical functions (segmentation, attribution, funnels and retention analysis), and planned to automate communication across several channels (SMS, email, banners'). In the end, we were positively surprised to find out that a single solution, Exponea, managed to fully satisfy both these needs.

Thanks to Exponea we won a marketing campaign pitch

Komentarze: As an advertising agency, we see many clients lose their way in online marketing opportunities, and struggle to find the right metrics, KPIs and real results for their money. Exponea has helped us justify and show the direct impact of our creative concepts. Exponea consultants helped way beyond the preparation: they were even willing to be part of the pitch presentation.

Zalety:

Great service and insights for the presentation. Easy-to-implement tips for a full-year campaign. You don't need multiple analytics and automation tools because everything is already inside Exponea.

Wady:

Clients have problem to identify which department's budget to use for analytics services.

Great tool!

Komentarze: There are two things we like about Exponea the most. Firstly, it offers both analytics and marketing automation functions so we do not need to use any different tools for individual tasks. Moreover, its features cover not just basic functionalities, such as marketing attribution or simple newsletter campaigns. With Exponea we can easily design and execute also complex personalized scenarios for long-term user lifecycle management, and the like.

Common sense approach with interesting insights

Komentarze: We used Exponea when organizing a our large tech conference in London. It has a simple common sense approach that helps us understand how and why it works. While their technology is useful and interesting and they do improve lead-collection, it was help of their consultants that we really appreciated. They helped us set up email campaigns, improve the ticketing page and so on. No wonder the conversion rate went up. Thanks!

Zalety:

Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.

Wady:

They are busy and sometimes it took a while to get hold of them.

This thing to another analytics & engagement stuff is like iphone to first motorollas.

Komentarze: The only one cons we get is that the system is a bit tuff to start work with.
On the other site, we got tons of pros. We can perform data mining with lightning speed and casuality of LinkedIn. Also, if we find something interesting, the system allows us to perform some complicated things.
We get a lot of useful insights on our data. So the only thing I can say is great thanks to all Exponea team!