Czym jest Pardot?

Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling.

Kto korzysta z produktu: Pardot?

Organizations that use online marketing for lead generation

Film na temat produktu: Pardot
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Pardot

4,1 (594)
Pardot
Niedostępny w Twoim kraju
1250,00 USD
miesiąc
Wersja bezpłatna
Bezpłatna wersja próbna
119
23
3,8 (594)
3,7 (594)
3,8 (594)
czy
Cena początkowa
Opcje cenowe
Funkcje
Integracje
Łatwość użytkowania
Warte swojej ceny
Obsługa klienta
Z największą liczbą ocen
59,00 USD
miesiąc
Wersja bezpłatna
Bezpłatna wersja próbna
146
79
3,5 (1 148)
3,8 (1 148)
4,0 (1 148)
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Pardot – Recenzje od zweryfikowanych użytkowników

Średni wynik

Informacje ogólne
4,1
Łatwość użytkowania
3,8
Obsługa klienta
3,8
Funkcje
4,0
Warte swojej ceny
3,7

Recenzje według wielkości firmy (pracownicy)

  • <50
  • 51-200
  • 201-1 000
  • >1 001

Filtruj recenzje według punktacji

5
38%
4
40%
3
17%
2
4%
1
1%
Kate
Kate
Marketing & Account Management w kraju: USA
Zweryfikowany użytkownik LinkedIn
Usługi finansowe, Pracownicy: 11-50
Wykorzystano oprogramowanie w następującym celu: 6–12 miesięcy
Źródło recenzenta

Rozważane rozwiązania alternatywne:

Pardot delivers on promises

5,0 2 lata temu

Komentarze: Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Zalety:

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Wady:

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Zweryfikowany recenzent
Creative and Digital Manager w kraju: USA
Zweryfikowany użytkownik LinkedIn
Zarządzanie organizacjami non-profit, Pracownicy: 51-200
Wykorzystano oprogramowanie w następującym celu: 6–12 miesięcy
Źródło recenzenta

Rozważane rozwiązania alternatywne:

Pardot Helps us Treat Each Donor as an Individual

5,0 3 lata temu

Komentarze: Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Zalety:

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Wady:

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

Zweryfikowany recenzent
Director of Demand Gen w kraju: USA
Zweryfikowany użytkownik LinkedIn
Technologia i usługi informacyjne, Pracownicy: 11-50
Wykorzystano oprogramowanie w następującym celu: 6–12 miesięcy
Źródło recenzenta

Not the best experience

2,0 3 tygodnie temu Nowy

Komentarze: Unsatisfied and wish the product could improve

Zalety:

I like that there is a strong integration between Pardot and Salesforce.

Wady:

I do not like how there is lots of tedious work that is required for the majority of programs through having to clone forms and limitations that the lead scoring system poses.

Aadeeb
Aadeeb
Brand Manager w kraju: Indie
Zweryfikowany użytkownik LinkedIn
Produkcja żywności, Pracownicy: 201-500
Wykorzystano oprogramowanie w następującym celu: ponad 2 lata
Źródło recenzenta

Powerful Marketing Automation Tool

4,0 2 miesiące temu

Komentarze: Pardot allows us to run multiple campaigns, automate the workflows and streamline the lead nurturing process. We are able to set up workflows and use it multiple times for generating different leads. Customer mapping & analytics are in-depth that helps us to garner meaningful inferences on the choice & interests of the customers. Pardot's tracking system is superb in assessing the customers journey from visits to individual pages on our website, from visiting a particular page to generate conversions on landing pages. Pradot has simplified our marketing process and helped in the strategic growth of our business.

Zalety:

Pardot Salesforce has simplified our entire process of marketing at HL Agro. The lead nurturing campaigns are helping us to drive engagement with our current & potential customers. Generating leads & setting up workflows is no more a task now. With Pardot, we are able to acquire meaningful data on the choice & interests of the customers. It offers in-depth analytics & facilitates our customer mapping process.

Wady:

Pardot pricing is a major limitation of the software. The subscription plans start at $ 1000 and is billed annually. The premium pricing of Pardot generally makes it unaffordable for the small scale businesses. We are used to A/B testing method for email campaigns, however Pardot does not let us use this feature with the standard plan. Pardot offer A/B testing feature only to the pro-subscribers.

MD Masoom
MD Masoom
Sr. Executive Sales and Research w kraju: Indie
Zweryfikowany użytkownik LinkedIn
Technologia i usługi informacyjne, Pracownicy: 501-1 000
Wykorzystano oprogramowanie w następującym celu: ponad 2 lata
Źródło recenzenta

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Great Marketing Automation platform

5,0 3 lata temu

Komentarze: My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.

Zalety:

I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Wady:

There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.