---
description: Dowiedz się wszystkiego na temat Iterable od zweryfikowanych użytkowników. Czytaj recenzje i odkrywaj podobne narzędzia na Capterra Polska!
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title: Iterable – Sprawdź cenę i opinie klientów | Capterra Polska
---

Breadcrumb: [Strona główna](/) > [Programy do automatyzacji marketingu](/directory/6/marketing-automation/software) > [Iterable](/software/143902/iterable)

# Iterable

Canonical: https://www.capterra.pl/software/143902/iterable

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> Iterable to platforma marketingowa na potrzeby rozwoju, która napędza prawdziwą wielokanałowość na dużą skalę.
> 
> Verdict: Rated **4.3/5** by 63 users. Top-rated for **Prawdopodobieństwo polecenia**.

-----

## Overview

### Kto korzysta z produktu: Iterable?

Platforma skupia się na marketerach zajmujących się wzrostem w firmach konsumenckich w sektorze e-commerce / handlu detalicznego, rozrywki, dostaw, edukacji i rekrutacji.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Informacje ogólne** | **4.3/5** | 63 Recenzje |
| Łatwość użytkowania | 4.3/5 | Based on overall reviews |
| Wsparcie klienta | 4.4/5 | Based on overall reviews |
| Warte swojej ceny | 4.2/5 | Based on overall reviews |
| Funkcje | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Prawdopodobieństwo polecenia) |

## Informacje o sprzedawcy

- **Firma**: Iterable
- **Location**: San Francisco, USA
- **Founded**: 2013

## Commercial Context

- **Target Audience**: 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Chmura, SaaS, internetowy
- **Supported Languages**: angielski
- **Available Countries**: Albania, Andora, Australia, Austria, Belgia, Białoruś, Bośnia i Hercegowina, Bułgaria, Chorwacja, Cypr, Czarnogóra, Czechy, Dania, Estonia, Finlandia, Francja, Gibraltar, Grecja, Grenlandia, Guernsey and 36 more

## Funkcje

- A/B Testing
- Akcje wyzwalane wydarzeniami
- Analityka kampanii
- Automatyzacja marketingu
- Baza danych kontaktowych
- CAN-SPAM Compliance
- Dynamiczna treść
- E-mail marketing
- Edytor WYSIWYG
- Importowanie/eksportowanie danych
- Kampanie kroplówkowe
- Konfigurowalne wzory
- Marketing społecznościowy
- Marketing wielokanałowy
- Multi-Channel Attribution
- Multi-kampanie
- Powiadomienia push
- ROI Tracking
- Raportowanie/analityka
- Rozwiązanie CRM
- SMS Marketing
- Segmentacja
- Segmentacja klientów
- Zarządzanie kampaniami
- Zarządzanie kanałami
- Zarządzanie komunikacją
- Zarządzanie kontaktami
- Zarządzanie subskrybentami
- Zarządzanie szablonami
- Śledzenie odwiedzających stronę internetową
- Śledzenie wiadomości e-mail
- Śledzenie zaangażowania

## Integrations (3 total)

- Adobe Commerce
- Mixpanel
- Segment

## Support Options

- E-mail/helpdesk
- Często zadawane pytania/forum
- Baza wiedzy
- 24/7 (agent na żywo)
- Czat

## Category

- [Programy do automatyzacji marketingu](https://www.capterra.pl/directory/6/marketing-automation/software)

## Powiązane kategorie

- [Programy do automatyzacji marketingu](https://www.capterra.pl/directory/6/marketing-automation/software)
- [Narzędzia do e-mail marketingu](https://www.capterra.pl/directory/30013/email-marketing/software)
- [Oprogramowanie do zarządzania kampaniami marketingowymi](https://www.capterra.pl/directory/30012/campaign-management/software)
- [Oprogramowanie do angażowania klientów](https://www.capterra.pl/directory/30906/customer-engagement/software)
- [Narzędzia marketingu mobilnego](https://www.capterra.pl/directory/31308/mobile-marketing/software)

## Rozwiązania alternatywne

1. [GetResponse](https://www.capterra.pl/software/153948/getresponse) — 4.2/5 (521 reviews)
2. [Brevo](https://www.capterra.pl/software/132996/brevo) — 4.6/5 (3445 reviews)
3. [EmailOctopus](https://www.capterra.pl/software/147415/emailoctopus) — 4.8/5 (655 reviews)
4. [Omnisend](https://www.capterra.pl/software/153508/omnisend) — 4.7/5 (836 reviews)
5. [EngageBay CRM](https://www.capterra.pl/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)

## Recenzje

### "Fantastic email marketing software with great workflows" — 5.0/5

> **Alan** | *24 września 2020* | Oprogramowanie komputerowe | Recommendation rating: 9.0/10
> 
> **Zalety**: The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.
> 
> **Wady**: Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.
> 
> Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

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### "My Experience with Iterable Explained in a Review" — 5.0/5

> **Andrew** | *16 kwietnia 2025* | Projektowanie | Recommendation rating: 10.0/10
> 
> **Zalety**: Iterable enhances cross-channel marketing campaigns orchestration which unify customer experiences in real-time.&#10;The availability of robust personalization and segmentation tools is an added advantage since it is easy to segment audiences based on location and behaviors.
> 
> **Wady**: There has really been nothing that I encounter as a flaw when using Iterable for graphic designs campaigns.

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### "Good product, poor aftersales experience." — 3.0/5

> **Naina** | *15 maja 2025* | Motoryzacja | Recommendation rating: 6.0/10
> 
> **Zalety**: Super flexible, allows lots of customization. Good for scale. Onboarding process was quick and helpful.
> 
> **Wady**: - Aftersales service. We signed up for their email and SMS 5 months ago. Our SMS have been blocked twice in the past 1 month, and they have zero accountability for it. They refuse to tell us why they block us, or what we can do to prevent it in the future. &#10;- Hidden fee - they charge extra for something as simple as creating new senders, something which is usually self serve in even the most basic tools and they don't tell you this when signing you on.&#10;- Reporting - not reliable. You get different numbers when you open different reports. It took us multiple emails to tell them there was an issue when our unique open rates were higher than open rates.
> 
> While the onboarding (outsourced) experience and sales experience was good, I find myself struggling with basic things as setting up new senders. We have been blocked twice from sending SMS, and they don't seem to move very quickly on such business critical issues either. I am weary of signing on new products with them, because I also don't know which parts of the tool will be free to use, and what I would have to pay for after I have signed. You should really probe into that aspect if you're looking to onboard them.

-----

### "Easy to use tool" — 5.0/5

> **Flavio** | *25 lutego 2026* | Bankowość | Recommendation rating: 8.0/10
> 
> **Zalety**: Nice tool that has an interface really ease to use. Iterable records various customer events, which are visible in two formats - charts and table listing, which helps us to understand better customer's behaviour and target marketing campaigns, also manage targeted emails sent to customers.
> 
> **Wady**: Sometimes if the number of messages sent to Iterable are high, their API gets overwhelmed and we can get some error messages returned.
> 
> In overall, Iterable is a nice tool to have in company that allow us to understand better our customer base.

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### "Iterable has fantastic features" — 4.0/5

> **Kara** | *9 kwietnia 2025* | Media | Recommendation rating: 9.0/10
> 
> **Zalety**: Connecting with our customer across email, sms, web and mobile with in-app messaging&#10;Email marketing through creating and sending target email campaigns&#10;Data collection from customers in real time and management all in one place
> 
> **Wady**: It was complex for me to learn and start using it since i had little knowledge in marketing automation
> 
> Complete tool which supports communication with customers, cheap with high ROI

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## Links

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