--- description: Dowiedz się wszystkiego na temat Similarweb od zweryfikowanych użytkowników. Czytaj recenzje i odkrywaj podobne narzędzia na Capterra Polska! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Similarweb – Sprawdź cenę i opinie klientów | Capterra Polska --- Breadcrumb: [Strona główna](/) > [Platformy do analityki marketingowej](/directory/31018/marketing-analytics/software) > [Similarweb](/software/148472/similarweb-pro) # Similarweb Canonical: https://www.capterra.pl/software/148472/similarweb-pro Page: 1 / 12\ Dalej: [Next page](https://www.capterra.pl/software/148472/similarweb-pro?page=2) > Similarweb to firma zajmująca się oprogramowaniem i danymi, specjalizująca się w analityce internetowej, ruchu w sieci, analizie konkurencji i wydajności. > > Verdict: Rated **4.6/5** by 261 users. Top-rated for **Prawdopodobieństwo polecenia**. ----- ## Overview ### Kto korzysta z produktu: Similarweb? Obsługując ponad 4 tys. klientów, od startupów po firmy z listy Fortune 500, Similarweb jest dobrym wyborem dla firm internetowych, które chcą zrozumieć swoją branżę, wyprzedzić konkurencję i zwiększyć konwersję. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Informacje ogólne** | **4.6/5** | 261 Recenzje | | Łatwość użytkowania | 4.6/5 | Based on overall reviews | | Wsparcie klienta | 4.4/5 | Based on overall reviews | | Warte swojej ceny | 4.2/5 | Based on overall reviews | | Funkcje | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Prawdopodobieństwo polecenia) | ## Informacje o sprzedawcy - **Firma**: Similarweb - **Founded**: 2007 ## Commercial Context - **Cena początkowa**: 125,00 USD - **Pricing model**: (Free version available) (Bezpłatna wersja próbna) - **Target Audience**: Samozatrudnienie, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Chmura, SaaS, internetowy, Mac (pulpit), Windows (pulpit), Linux (pulpit) - **Supported Languages**: angielski, chiński, chiński tradycyjny, francuski, hiszpański, japoński, portugalski, rosyjski, turecki, włoski - **Available Countries**: Brazylia, Chile, Czechy, Francja, Izrael, Japonia, Niemcy, Singapur, Stany Zjednoczone, Szwajcaria, Wielka Brytania ## Funkcje - Analityka kampanii - Analityka strony internetowej - Analiza konkurencyjności - Baza danych kontaktowych - Dystrybucja wielokanałowa - Generowanie leadów - Importowanie/eksportowanie danych - Konfigurowalne raporty - Konfigurowalne wzory - Marketing wielokanałowy - Monitorowanie - Monitorowanie stron internetowych - Multi-kampanie - Narzędzia do badania słów kluczowych - Personalizacja - Planowanie kampanii - Pozyskiwanie leadów - Publishing/Sharing - Pulpit - ROI Tracking - Rachunkowość portfela - Raportowanie i statystyki - Raportowanie ruchu internetowego - Raportowanie/analityka - Real-Time Analytics - SEO Audit - Segmentacja klientów - Third-Party Integrations - Wiele źródeł danych - Wielojęzyczny - Wielokanałowe zbieranie danych - Wizualizacja danych - Wskaźniki wydajności - Wyszukiwanie/filtrowanie - Zarządzanie audytem - Zarządzanie doświadczeniami klientów - Zarządzanie kampaniami - Zarządzanie kanałami - Zarządzanie komunikacją - Zarządzanie kontaktami - Zarządzanie leadami - Śledzenie aktywności - Śledzenie czasu przebywania na terenie zakładu - Śledzenie interakcji - Śledzenie kampanii - Śledzenie konwersji - Śledzenie odwiedzających - Śledzenie rangi słów kluczowych - Śledzenie słów kluczowych - Śledzenie zaangażowania ... and 23 more features ## Integrations (14 total) - Apache Airflow - Claude - Claude Code - Cursor - Data Studio - Databricks - GA Connector - Google Ads - Google Analytics - Google Search Console - Manus AI agent - Microsoft Power BI - Patch OEE - Zapier ## Support Options - E-mail/helpdesk - Często zadawane pytania/forum - Baza wiedzy - Czat ## Category - [Platformy do analityki marketingowej](https://www.capterra.pl/directory/31018/marketing-analytics/software) ## Powiązane kategorie - [Platformy do analityki marketingowej](https://www.capterra.pl/directory/31018/marketing-analytics/software) - [Systemy wywiadu gospodarczego konkurencji](https://www.capterra.pl/directory/30539/competitive-intelligence/software) - [AI Search Visibility](https://www.capterra.pl/directory/34597/ai-search-visibility/software) - [Systemy sztucznej inteligencji](https://www.capterra.pl/directory/30938/artificial-intelligence/software) - [Lokalne narzędzia SEO](https://www.capterra.pl/directory/33515/local-seo-tools/software) ## Rozwiązania alternatywne 1. [Sprinklr](https://www.capterra.pl/software/131274/sprinklr-platform) — 4.2/5 (94 reviews) 2. [monday AI Work Platform](https://www.capterra.pl/software/147657/monday-com) — 4.6/5 (6120 reviews) 3. [EngageBay CRM](https://www.capterra.pl/software/178819/engagebay-marketing) — 4.6/5 (912 reviews) 4. [Jobin.cloud](https://www.capterra.pl/software/1021637/jobincloud) — 4.7/5 (172 reviews) 5. [Omnisend](https://www.capterra.pl/software/153508/omnisend) — 4.7/5 (837 reviews) ## Recenzje ### "Industry standard when it comes to analizing competitive landscape" — 5.0/5 > **Maciej** | *8 września 2025* | Internet | Recommendation rating: 9.0/10 > > **Zalety**: Comprehensive coverage of our most important competitors. Ability to go both deep and wide. Easy to use interface and good API documentation. > > **Wady**: Not so great when analyzing horizontals, that deal with multiple categories. UTM analysis can be skewed, when dealing with smaller competitors > > My go to tool when analyzing traffic trends, overlaps, typical inbound vectors. With the addition of app data, this is rapidly becoming the tool to use. ----- ### "A Powerful Platform for Traffic Intelligence, Market Research, and Competitive Benchmarking" — 5.0/5 > **Caterina** | *23 kwietnia 2026* | Badania rynkowe | Recommendation rating: 10.0/10 > > **Zalety**: We rely on Similarweb on a regular basis in our market research work to estimate website traffic, benchmark competitors in specific industries, and gain a clearer understanding of traffic acquisition trends. It is an extremely useful platform for comparing companies operating in the same market and highlighting differences in channel mix, growth trajectories, and overall digital performance. One of the aspects we value most is the level of detail the platform provides. The Industries section is particularly helpful because it enables us to analyze several websites within the same category at once, making it easier to identify leading players, detect up-and-coming competitors, and build a more complete picture of the competitive landscape. The platform also offers many ways to explore the data in depth, and the introduction of AI traffic insights is a very welcome addition that makes the analysis even more relevant in today’s context. From a usability standpoint, the interface is clear and user-friendly, even though there is a bit of a learning curve at the beginning due to the breadth of features available. Because the platform includes so many data points and sections, it takes some time to learn where everything is. Once that familiarity is built, however, it becomes a very efficient and powerful tool. Integration is another major strength. The option to export data into Excel is very practical for everyday work, while the APIs offer significant value for more advanced applications. We use them both to feed data into Looker Studio and to support integration with an internal software solution we are currently developing, which makes Similarweb even more important within our workflow. In terms of performance, Similarweb is currently the strongest solution we use for traffic analysis. It combines broad coverage, ease of use, and analytical depth, making it highly effective for competitive benchmarking and market intelligence activities. Pricing is certainly a factor, as it is a premium platform, but this is aligned with its professional positioning. For organizations that depend heavily on traffic intelligence and competitor analysis, the value delivered can justify the investment. Lastly, our experience with support and onboarding has been very positive. We have a dedicated contact person who is consistently available and helpful, and we stay in regular contact. This ongoing support makes it easier to take full advantage of the platform and contributes to a smoother overall experience. Overall, Similarweb is an excellent solution for market research and competitive benchmarking, especially for teams that need dependable traffic data, strong comparison capabilities, and flexible integration options. > > **Wady**: On the downside, some areas of Similarweb provide more depth than others. For instance, sections like Industries are extremely helpful for obtaining a high-level view of the market and comparing several players at the same time, but they do not always offer the same level of detail available when analyzing individual websites or conducting direct comparisons between a smaller group of up to five sites. Another point to consider is that the user experience evolves quite often. Although the platform remains highly capable, frequent interface updates can require users to spend time readjusting and locating features or data again, which may temporarily reduce efficiency. Lastly, while many datasets can be exported easily, not every insight is equally accessible in a structured format. In some cases, the most practical way to capture certain information is through screenshots rather than downloadable files, which can be a limitation when that data needs to be reused in reports or integrated into internal tools. > > Overall, our experience with Similarweb has been very positive. We use it extensively for market research and competitive analysis, as it provides reliable traffic estimates, strong benchmarking capabilities, and valuable insights into digital performance and acquisition channels. The platform stands out for the depth of its analysis, especially when comparing competitors and understanding market dynamics. Features like the Industries section already offer a broad and useful view of the competitive landscape, and the addition of AI-related traffic insights has further increased the platform’s value. In particular, these new capabilities make Similarweb even more relevant today for understanding how visibility is evolving in areas connected to AI-driven discovery, including AEO and GEO. Integration options, including Excel exports and APIs, add significant value to our workflow, allowing us to incorporate data into reports and internal tools. While there is an initial learning curve, and some sections are more detailed than others, the platform remains highly effective once fully adopted. Although pricing is on the higher side, it is consistent with the platform’s professional positioning and the value it delivers. Overall, Similarweb is a key tool in our daily activities, helping us provide more accurate, data-driven insights to our clients and support better strategic decisions. ----- ### "A wikepedia extension, for Digital marketing" — 5.0/5 > **Yuri** | *15 kwietnia 2026* | Marketing i reklama | Recommendation rating: 10.0/10 > > **Zalety**: Similar Web is like that "Trending Teacher" at school, who's everyone's friend. It's easy to communicate with it, even easier to learn, and gather insights. All wrapped in a young framework, and great UI \& UX > > **Wady**: The lack of a mobile App/Web View is pretty uncomfortable. In many cases, I encounter the need for a "quick view" or to quickly fetch a user's details. Due to limited Viewability format (Desktop), it requires opening a PC for a simple need. > > Overall, very satisfied. Great functionality, intuitive workflow, and lots of data to leverage. Personally, I think it's the best tool for people who work in the Digital Marketing Industry. ----- ### "Web traffic analysis" — 3.0/5 > **Mateusz** | *1 marca 2024* | Doradztwo w zakresie zarządzania | Recommendation rating: 7.0/10 > > **Zalety**: Its very intuitive and easy to use. Compared to other products it provides good data, with a really good feature for quick exporting. > > **Wady**: The data we get needs to be crossed check with internal tools for accuracy. ----- ### "A Comprehensive Tool for Market and Traffic Analysis" — 4.0/5 > **Nikhilesh** | *15 czerwca 2026* | Usługi informacyjne | Recommendation rating: 8.0/10 > > **Zalety**: What I loved the most about Similarweb was the fact it provided a complete competitive intelligence picture in one place. With traffic analytics, audience insights, keyword research, and market benchmarking, it’s easy to understand how your competitors are doing and find opportunities to grow. > > **Wady**: A negative to Similarweb is that some traffic and engagement metrics are estimated and might not always align exactly with real analytics data. It can also be expensive for smaller businesses, and many advanced features are only available on higher-tier plans. ----- Page: 1 / 12\ Dalej: [Next page](https://www.capterra.pl/software/148472/similarweb-pro?page=2) ## Links - [View on Capterra](https://www.capterra.pl/software/148472/similarweb-pro) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | tr | | ----- ## Structured Data