---
description: Dowiedz się wszystkiego na temat Taboola od zweryfikowanych użytkowników. Czytaj recenzje i odkrywaj podobne narzędzia na Capterra Polska!
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Taboola – Sprawdź cenę i opinie klientów | Capterra Polska
---

Breadcrumb: [Strona główna](/) > [Narzędzia do content marketingu](/directory/30796/content-marketing/software) > [Taboola](/software/156009/taboola)

# Taboola

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> Rozwiązanie reklamy natywnej i odkrywania oparte na chmurze, zaprojektowane w celu generowania ruchu, monetyzacji treści i zwiększania zaangażowania widowni.
> 
> Verdict: Rated **4.5/5** by 68 users. Top-rated for **Prawdopodobieństwo polecenia**.

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## Overview

### Kto korzysta z produktu: Taboola?

Właściwości cyfrowe, duże marki, specjaliści od marketingu efektywnościowego, specjaliści od marketingu afiliacyjnego, specjaliści od marketingu e-commerce.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Informacje ogólne** | **4.5/5** | 68 Recenzje |
| Łatwość użytkowania | 4.4/5 | Based on overall reviews |
| Wsparcie klienta | 4.4/5 | Based on overall reviews |
| Warte swojej ceny | 4.3/5 | Based on overall reviews |
| Funkcje | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Prawdopodobieństwo polecenia) |

## Informacje o sprzedawcy

- **Firma**: Taboola

## Commercial Context

- **Target Audience**: Samozatrudnienie, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Chmura, SaaS, internetowy
- **Supported Languages**: angielski, brazylijski portugalski, chiński, chiński tradycyjny, europejski portugalski, francuski, hebrajski, hiszpański, japoński, niemiecki, portugalski, tajski, włoski
- **Available Countries**: Andora, Argentyna, Australia, Austria, Belgia, Boliwia, Bośnia i Hercegowina, Brazylia, Bułgaria, Chile, Chiny, Chorwacja, Cypr, Czarnogóra, Czechy, Dania, Dominikana, Ekwador, Estonia, Filipiny and 64 more

## Funkcje

- A/B Testing
- Analityka kampanii
- Generowanie leadów
- Kampanie wielokanałowe
- Konfigurowalne wzory
- Marketing wielokanałowy
- Multi-kampanie
- Narzędzia do badania słów kluczowych
- Personalizacja
- Planowanie kampanii
- ROI Tracking
- Raportowanie i statystyki
- Targetowanie odbiorców
- Zarządzanie budżetem
- Zarządzanie kampaniami
- Zarządzanie kanałami
- Zarządzanie przetargami
- Zarządzanie reklamą
- Śledzenie konwersji
- Śledzenie słów kluczowych

## Integrations (3 total)

- HubSpot CRM
- Stitch
- WordPress

## Support Options

- E-mail/helpdesk
- Często zadawane pytania/forum
- Baza wiedzy
- Telefoniczna obsługa klienta
- Czat

## Category

- [Narzędzia do content marketingu](https://www.capterra.pl/directory/30796/content-marketing/software)

## Powiązane kategorie

- [Narzędzia do content marketingu](https://www.capterra.pl/directory/30796/content-marketing/software)
- [Oprogramowanie do zarządzania kampaniami marketingowymi](https://www.capterra.pl/directory/30012/campaign-management/software)
- [Programy afiliacyjne](https://www.capterra.pl/directory/30836/affiliate/software)
- [Oprogramowanie do serwera reklamowego](https://www.capterra.pl/directory/31121/ad-server/software)
- [Oprogramowanie do wyświetlania reklam](https://www.capterra.pl/directory/32335/display-advertising/software)

## Rozwiązania alternatywne

1. [Similarweb](https://www.capterra.pl/software/148472/similarweb-pro) — 4.6/5 (260 reviews)
2. [Adalysis](https://www.capterra.pl/software/173311/adalysis) — 4.6/5 (119 reviews)
3. [monday.com](https://www.capterra.pl/software/147657/monday-com) — 4.6/5 (6035 reviews)
4. [Wrike](https://www.capterra.pl/software/76113/wrike) — 4.4/5 (2988 reviews)
5. [Asana](https://www.capterra.pl/software/120550/asana-pm) — 4.5/5 (13571 reviews)

## Recenzje

### "Senior programmatic manager" — 5.0/5

> **Kamil** | *10 września 2024* | Media internetowe | Recommendation rating: 10.0/10
> 
> **Zalety**: Simply dashboard, fast support, good contact
> 
> **Wady**: Dashboard is very slow sometimes, could be faster
> 
> Since 6 years I am running native campaigns. The contact with support is always very good

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### "Traffic + Revenue = happy publisher" — 5.0/5

> **Corina** | *6 marca 2026* | Produkcja medialna | Recommendation rating: 10.0/10
> 
> **Zalety**: Taboola has become our third-largest traffic source and generates half of news.de's display revenue. What makes the partnership work is their ability to deliver results across multiple products like Feed, Push, and Taboola News without disrupting the reader experience. It's the combination of reach and monetization that matters.
> 
> **Wady**: There is nothing that I could be writing here. We are completely satisfied with the cooperation for years now.

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### "Great First Native Experience" — 5.0/5

> **Zweryfikowany recenzent** | *2 marca 2026* | Usługi konsumenckie | Recommendation rating: 8.0/10
> 
> **Zalety**: Platform UI is very intuitive and easy to use. Targeting offers tons of options for all verticals. Options to either be hyper targeted or reach broad audiences.
> 
> **Wady**: Creative is somewhat limiting for brands with products that are hard to visualize. AI can make the creative look a bit fake but only an issue if you do not have your own creative
> 
> So far great results\! We have been able to expand beyond Prospecting while maintaining great CPA numbers.

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### "They will scam you out to a lot of money." — 1.0/5

> **Scott** | *9 czerwca 2025* | Sprzedaż detaliczna | Recommendation rating: 0.0/10
> 
> **Zalety**: The platform is user friendly and customer service is relatively easy to reach. But This does not make up for the issues.
> 
> **Wady**: Its a scam site. They have a know issue where they add, intentionally or unintentionally, locations to your campaign. This leads to huge financial loss. They state the customer added it but after reading so many reviews this is clearly a known issue on their end.
> 
> Taboola is a scammy platform. They have a known issue with unauthorized countries being added to ad campaigns, yet they continue to blame customers instead of taking responsibility. I set up my campaign and, after a few months, noticed a major spike in views from countries I never targeted—specifically Albania and Afghanistan. I hadn't made any edits to my campaign, and I have no reason to target those regions. When I contacted support, they accused me of adding them myself. After digging into reviews, I found this has happened to many others. Taboola refuses to acknowledge the flaw and always shifts the blame. I lost nearly $700 because of this, and it could’ve been much worse if I hadn’t caught it in time.

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### "A strategic partner for efficient audience & montetisation growth" — 5.0/5

> **Àlex** | *18 czerwca 2025* | Gazety | Recommendation rating: 9.0/10
> 
> **Zalety**: Taboola has been a strategic partner in helping us boost both user engagement and monetization. Their tools and products are easy to implement, and the platform allows us to deliver highly relevant recommendations that enrich our users' content discovery experience.
> 
> **Wady**: To date, we have not identified any major drawbacks. The platform has consistently aligned with our performance and editorial goals, and the support team has always been responsive and efficient.
> 
> Our collaboration with Taboola has been highly positive. Since the beginning of our partnership, we’ve been able to test and roll out new solutions that improved both user engagement and business performance. Taboola plays a key role in helping us deliver relevant and valuable content experiences, and their team consistently brings strategic insights that make a difference.

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## Links

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