ClickCease

Simply put, you need Clickcease if you run any kind of PPC campaign. We’ve used Clickcease for about 18 months to block the ever growing volume of invalid clicks from the search engines. Being able to block both individual IP addresses and also IP ranges has allowed us to keep PPC costs under control. We can see that around 30% of clicks from Adwords are invalid, and as Clickcease integrates directly with Adwords to block IP’s there’s very little work to be done at our end after the settings have been made on the Clickcease account. The most import part of Clickcease is that it gives factual and indisputable evidence when you need to have a war with the search engines to get a credit for invalid clicks. What I mean by this is that when you have IP addresses in your Adwords or Bing account that you’ve blocked, and you still get clicks from them and more importantly charged for the clicks (this does happen a lot) then you can take your Clickcease evidence and use that as the base for a credit. We’ve received credits of around $23,000 in the last 12 months from Adwords alone and we wouldn’t have gotten these were it not for the Clickcease evidence.

The click fraud feature as part of the software has saved us hundreds of dollars in the first few months of implementation!

- Simple user interface and user experience - Fairly easy setup

In my career of PPC I've seen a lot of account and talked to a lot of business owners. And one thing that's always haunting me is business owners who are scared to pay for clicks coming from competitors. The moment you start talking about click prices, this is one of the top topics. After doing some research I stumbled on ClickCease, and I'm glad I did. This piece of software does exactly what it says. Of course Google's and Microsoft's filters are good. But by preventing people from clicking the visibility of the PPC accounts went up on the full border. ClickCease completed the used tools in our agency. noteworthy: Besides the tool itself, the customer service is out of it's league. Other (bigger) companies could take an example to ClickCease's tech-savvy, fast and friendly customer service team.

It is very easy to use, and very very funcional. You only insert your domain, your own rules to filter the users, and "Walla!" its done and working. At the same time, this software let you block long ip ranges for Google Adwords. Important if you discover that they are using bots.